Phase Scientific

Project Background

Aligning a Global Digital Presence Across Regions

Phase Scientific operates across multiple regions, including Global, Americas, and China, each with distinct audiences, regulatory contexts, and communication needs.

Prior to the revamp, these regional websites were developed independently, resulting in fragmented structures, inconsistent user experiences, and duplicated efforts in content management.

The project focused on establishing a unified digital platform that aligns the organisation’s global presence while allowing each region to operate independently within a structured framework.

Our Approach

Multi-Site Architecture with Regional Flexibility

We implemented a multi-site solution that supports Global, Americas, and China websites within a shared platform. Each site maintains its own content and structure while benefiting from a common system foundation.

Unified Experience Across Regions

A consistent design language and interface system were developed to align brand expression across all regions, while allowing local adaptation where necessary.

Content and Structure Alignment

We restructured content to better reflect Phase Scientific’s offerings, including diagnostics, products, and research areas, making complex scientific information more accessible to different audiences.

See How It Works

Key Function Showcase

One Platform Across Regions, Devices, and Audiences

The platform brings together Phase Scientific’s global, Americas, and China websites within a shared system, supporting different markets, user groups, and content needs.

From product discovery to research communication, the experience is designed to adapt across regions and devices, enabling users to access relevant information clearly while maintaining a connected global presence.

Designed for Different Markets and User Needs

The platform supports diverse audiences, from healthcare professionals to general consumers, across multiple regions. Content is structured to communicate both scientific depth and product relevance in a way that is accessible to each audience.

Regional websites can tailor content to local needs while maintaining alignment with the overall platform structure, ensuring relevance without fragmentation.

Managing Multiple Websites Within One System

A multi-site CMS architecture enables Global, Americas, and China websites to operate independently within a shared platform. Each region manages its own content, navigation, and updates, while using common structures and components.

This approach reduces duplication and allows teams to scale content efficiently while maintaining control over their respective sites.

Supporting Continuous Content and Product Growth

The platform is built to support ongoing updates across products, research, and corporate content. Modular page structures and reusable components allow teams to create and manage content efficiently as the organisation evolves.

Responsive layouts ensure that the experience adapts across devices, supporting access in different contexts while maintaining a consistent level of usability.