Page is loading
Skip to main content

CUHK Medical Centre

Clear and Accessible Website for Patient Information and Services
Client & Partner
  • CUHK Medical Centre
Industry
  • Healthcare
CUHK Medical Centre

Project Background

Patient Experience for Modern Healthcare Services

CUHK Medical Centre operates as a private teaching hospital, supported by a network of outpatient clinics across Hong Kong. Together, they provide a wide range of healthcare services, from specialist consultations to primary care.

 

Patients approach healthcare with different needs and expectations. Some are exploring specialists or treatment options in detail, while others 

are seeking accessible services with clear information on availability and cost. These journeys are different, yet closely connected within the same system.

 

The project focused on structuring the digital experience to support these entry points, enabling patients to understand services, evaluate options, and move forward with confidence.

See How It Works

Desktop Video

Service Discovery

How Patients Explore Healthcare Services

Patients approach healthcare services in different ways. Some begin with a specialty or doctor, while others look for treatment options or fee information. The platform was structured to support this exploration, helping users understand available services and move forward to enquiry or appointment.

Speciality Listing & Expanded behaviour

Exploring Services by Specialty

The service structure allows patients to browse healthcare services by specialty, with related treatments presented in an organised and expandable format. This helps users understand what the hospital offers without requiring prior medical knowledge.

General Surgery Details & Professional Interaction

Exploring Care Through Smart Search

Smart search connects specialties, doctors, treatments, and health information, helping patients quickly explore relevant care options and move confidently toward enquiry or appointment.

Accessing Treatment and Fee Information

Accessing Treatment and Fee Information

Patients can explore available treatments and, for selected services, access package and fee information. This provides clearer expectations before proceeding with enquiry or appointment.

Responsive Healthcare Access Across Devices

Patients may explore healthcare services in different contexts, from quick mobile searches to more detailed browsing on larger screens. The platform is designed with responsive layouts that adapt across screen sizes, supporting both immediate access and in-depth understanding as users move through different stages of enquiry.

Responsive Layout
Tablet

Fact & Figures

2 Service Platforms

Hospital and Clinic Websites Designed for Different Care Contexts

1 Shared Content System

Supporting Coordinated Management Across Both Websites

Multiple Service Entry Points

Specialty, Doctor, and Service-Based Exploration

Award Recognition