How to Achieve
To deliver a superior customer experience with a reliable and user-friendly portal, everything starts from the UX wireframing. Firstly, we studied the research of customers' profiles, usages and needs, come out the outline of all must-have items. We worked very closely with AXA's UX/UI team, to align the corporate image, visual direction and realistic operation workflows, in order to deliver the ideal interface to better engage the customer with the AXA brand. The final solution is successful which empowers the past records and control panel, in a new, comfortable, responsive and consolidated environment - MyAXA.