AXA would enhance the customer experience by developing one single portal across all life, medical protections and investment products. They would facilitate a consolidated portfolio from the customer's point of view. No matter on smartphones, tablets or desktops...most popular digital devices, the portal could guide and guarantee the portal users to manage their plans, benefits, amounts and all other useful materials in the simplest and most consistent way.
To deliver a superior customer experience with a reliable and user-friendly portal, everything starts from the UX wireframing. Firstly, we studied the research of customers' profiles, usages and needs, come out the outline of all must-have items. We worked very closely with AXA's UX/UI team, to align the corporate image, visual direction and realistic operation workflows, in order to deliver the ideal interface to better engage the customer with the AXA brand. The final solution is successful which empowers the past records and control panels in a new, comfortable, responsive and consolidated environment - MyAXA.