About

Discover

/ Interviews with stakeholders
/ Market research and customer insights
/ Business analysis
/ Brand and content audit
/ Competitive and market landscape analysis
/ Assessment of existing platforms & technology

Plan

/ Goal prioritization and roadmap implementation
/ Marketing strategy
/ Strategic business vision
/ Creation of user personas and scenarios
/ Measurement and analytics plan definition

Create & Iterate

/ Creative concepts
/ Information architecture
/ Wireframes creation
/ Creative concept generation and sketching
/ Marketing campaign architecture development
/ User decision journey design
/ Layout and interaction design

Implement

/ Function specification
/ Prototyping
/ Development
/ Infrastructure setup
/ Testing and fine-tuning
/ Deployment management
/ Analytics setup

Measure

/ Analysis tracking
/ Success measurement
/ Future enhancement plans

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