Pacific Coffee promotes Coffee Solutions as a total package of coffee expertise – from a wide range of state-of-the-art machinery, to the selection of high-quality coffee beans. To offer their reliable online retailing service, with easy functions for the browsing and comparing of their products, as the 1st step to success, a user-friendly website was developed.
From studying the market positioning of Pacific Coffee, and their customers’ needs, we designed the Coffee Solutions website to match customer behaviour and online habits. To enhance the one-stop and enjoyable shopping experience, the website also facilitates product comparisons, coffee bean subscriptions, workshop information... and much more – as an integrated solution for e-shop services.