Oxfam works together with partners for greater impact on the international stage – to reduce poverty and injustice. Many projects have been started, to combat inequality, and to provide relief support – but only those large in scale raised public awareness. To gain worldwide attention, a new look was needed.
To grow connections worldwide, interactive elements such as, the ‘call for action’ buttons and ‘share’ functions are added to the website. Donating becomes easier now, as all kinds of online payments are accepted. The public can even create their own fundraising campaigns in the ‘myOxfam’ section, which encourages more donations to projects of all sizes.