Oxfam aims to work together for greater impact on the international stage to reduce poverty and injustice. Numbers of projects have been started to combat inequality and provide relief support but only those in a very large scale raised the public awareness. To gain worldwide attention, a new look is needed.
To grow the connection with the world, interactive elements such as the call for action buttons and share functions are added to the website. Donation becomes easier now as all kinds of online payments are accepted. Public can even create their own fundraising campaign in the ‘myOxfam’ section which encouraged more donations to various scales of project.