HKAPA wanted to give its website a complete facelift – to reflect its mission and identity. Serving multiple functions, the new website is designed to address key strategic messages of the Academy – while promoting the HKAPA brand and offering information. A powerful content management system was required, to facilitate all departments and units to easily manage content update.
Unique. Dynamic. Passionate. Evolving.
theOrigo created a visual language that encapsulates HKAPA’s position as a prestigious performing arts educational institute in Asia. We made use of vibrant visuals, colours, and format grids – to deliver the message that HKAPA is unique, dynamic, passionate, and evolving.
An exciting platform was created – the Academy’s online branding was revitalised with a new aesthetic image.
An exciting platform was created and the Academy’s online branding was revitalized with a new aesthetic image in performing arts education.