Bringing about the Faculty of Medicine’s purpose to the website, attracting prospective students, research collaborators and general public to join the faculty and have a deeper understanding on their academic achievement are the ultimate goals for the development of the website.
We have created a content targeting website which banners will change with users’ roles. To provide a better fit for different users, we designed a homepage which content shown are based on the browsing behaviour of users. The recently viewed section even recorded the content browsed by the user and display them every time when the users come back. A very high level of personalisation thus implemented in this website.