To capture the hearts of youth by means of an exciting digital experience
We conducted user research during the pre-design stage of the project to find out the needs of the youth. Based on insights from focus groups, online surveys and usability tests, we developed a dynamic horizontally expanding magazine-style layout for the homepage where highlights were displayed in boxes arranged in grid columns. The innovative design also features customized website style such as homepage background, skin color and font.
The website has been successful in engaging youngsters, with greatly increased traffic and return visits.