Bossini, a renowned casual apparel brand with over 1,000 stores worldwide, partnered with theOrigo to bring its shopping experience online.
The new bossini.com is developed on IBM WebSphere Commerce (rated as a Leader in Gartner’s Magic Quadrant of e-commerce platform). It created a seamless shopping experience, optimized the customer conversion rate and encouraged repeat sales. The e-shop seamlessly was integrated with Bossini’s backend CRM system, warehouse system, finance system and the delivery service for local and overseas markets.
bossini.com became the leading e-commerce platform in HK’s casual apparel marketing.