As the regional website of a global brand, PlayStation Asia was a multi-lingual, multi-country platform that needed to process both shared information and country-specific content. At the same time, the client expected an artful design that matched PlayStation's position as the world's leading computer entertainment system.
We developed a comprehensive content management system that allowed distributors from all countries to upload country-specific information. The CMS also supported sharing of information across the region, giving the client much flexibility in raising brand awareness in Asia.
SCE Japan headquarter was impressed with the smart design and superb functionality of the website theOrigo built.