HKU SPACE wanted a total makeover for its website to shift the major channel of course information from printed media to digital media.
Search engine optimization (SEO) was deployed to increase traffic, with HKU SPACE topping the list of search results. A powerful program search was also specially built for the site to give potential learners information.
Combining initial work with ongoing efforts,
SEO traffic from targeted keywords rocketed 630%
in the 4th year